Debbie Sterling was a Mechanical Engineering student who, frustrated by a lack of female peers, decided to ‘disrupt the pink aisle’ with toys that would introduce girls to the joy of engineering from a young age. And so GoldieBlox was born! A construction toy designed from a female perspective, GoldieBlox encourages girls to build by tapping into their love of reading.
I love this advert so much!
So, if you want your daughter to know that she’s ‘more than just a princess’, let her find out for herself, with GoldieBlox!